You will meet two famous celebrities in Vimmerby with many characteristics that are typical of an entrepreneur; Pippi Longstocking and Emil in Lönneberga. Pippi radiates strength and courage; she dares to be different and is not afraid of the unknown. Emil is full of ideas, stubborn and astute, often coming up with business ideas that nobody else sees. Two quite famous entrepreneurs who inspire the growth of Vimmerby’s trade and commerce.

Vimmerby has a multifaceted economy which is growing strongly. Within the foundry and food sectors we find two of the region’s most expansive companies. Even the media industry is developing fast.

The adventure industry is another example, the family theme park, Astrid Lindgren’s World, is one of the country’s most popular places to visit. And the traditions of a commercial town live on as Vimmerby today has a large selection of shops.